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Help > Featured Retailer FAQ > If I have the highest bid will my store always be listed first?

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If I have the highest bid will my store always be listed first?

Often, but not always.  We also take into account how popular your wine offerings are with the wine buying public.  We measure this as relevance.  Even if your bid is higher, you can lose the top spot to an extremely popular retailer if your relevance rating is very low.  You can help your store become more "relevant" by offering competitive pricing, excellent service, excellent website quality, and by making sure your information on WineZap is accurate and up-to-date.

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