Help > User FAQ > What are featured search results?

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What are featured search results? is a dedicated wine search engine that gives wine lovers nationwide the resources they need to find, price, and compare wine. The stores shown in the featured retailer section pay for prominent positioning in the listings.

WineZap uses a model by which participating wine retailers bid for placement and pay on a per-click basis. Their final position among the other featured retailers is also based upon their relevance to you - if they have better pricing and better service they will tend to be listed closer to the top. The logos and other enhancements are a part of this package. Below the featured retailer section are the complete listings for any given wine.

Of course, WineZap always allows users to re-sort the list by price.

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